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Social Media Management - Building the Audience

Social networking and social media have really taken off in the last 3 years. Whether you’re a non-profit looking for potential donors, or a business looking to engage your customers and partners in a meaningful dialog, a recruitment manager looking for new job applicants, the new ‘social web’ has made a real difference for millions of people across the globe. Our social media engagement solutions are all about getting your story out into the world, expanding your audience, and keeping you, your business and your brand relevant in the emerging landscape.

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Social Media is so much more than just a collection of sites that you can sign up on. It represents the beginning of a new age of marketing your business and your brand. Today, an upstart can compete with the largest company on the planet without worrying about the prohibitive cost of advertising in traditional media. Social media levels the playing field for everyone, including your business and your brand. Ignore it, and you could end up losing a big opportunity.

Harjeet's Essay appears in Designing Social Interfaces by Christian Crumlish and Erin MaloneNetsoft's President and Co-Founder Harjeet Gulati is frequently quoted as an authority on social media. Read his definition of social media's importance in the real world, and his Essay on the impact of social media on Knowledge Management in enterprises, quoted in a book recently published by Yahoo/O'Reilly -

Designing Social Interfaces
by Christan Crumlish and Erin Malone.
Get the Book from Amazon | Read the Companion Blog

NCreative’s Social Media Services provide you with a coherent social media roadmap and walks with you every step of the way – from executing your social campaigns to writing your blogs and twitter updates. And when push comes to shove, we can also dive right in and manage every aspect of your reputation online.

Netsoft's Social Media Services

Our social media services are priced on a flat-fee model based on defined deliverables for each client. What this means for you is predictable costs and virtually zero risk of escalation. Our delivery model is based on defined Service Level Agreements that ensure any deviations from agreed upon targets are noted and corrective action taken in real-time.

Why is Social Media important for your business strategy and How Do We Help?
Build your Brand with negligible media costs
Actively Manage your Reputation with our social media monitoring and reputation management services
Enhance Profitability
  Build Audience for your marketing messages through Facebook Fans, Twitter Followers, and other social channels like bookmarking, media sharing sites, and more. Since the cost of doing this is negligible as compared to other media, this has direct impact on your profitability.
Increase your Site Traffic Quickly and Inexpensively
  Increase your Site Traffic in the shortest possible time with social media marketing and viral traffic building – Direct Impact on Search Engine Rankings
Leverage our Expertise in designing relevant social media strategies for clients worldwide
Choose your engagement level – options to sign up for monthly, quarterly or yearly terms
Manage every aspect of your online social presence with one relationship
Predictable Monthly Cost for all your social media management needs
No Upfront Hardware Investments

Want to learn more?
If you are interested in NCreative Social Media Services, and want to learn more about how we can help you put your technology investments to better use, click here to start the process. Take the first steps towards a better managed presence on the social web! We’ll take care of the rest.

Our services in this space span the entire spectrum of social media needs you may have come across. From finding top-notch talent with LinkedIn to building a loyal fan-following of customers and interested people on Facebook and Twitter, there’s a lot we can do. These are some of the options you can choose from:

Facebook, LinkedIn, MySpace and other Social Profiles
  Being on social networking platforms enables you to expand your audience and creates new business opportunities, and find new job applicants, besides having distinct advantage in search engine rankings. NCreative develops Facebook Pages and Profiles on other social networking channels, creates targeted advertising campaigns, and provides strategic advice on building and managing every aspect of your presence on the ‘social web’. NCreative also designs and develops Facebook Applications to help you better engage your audience online.
ii. Social Media Management – Flickr, YouTube, Delicious, Scribd
  Social Media has changed the rules of the game. If you have a story to tell, there is no better way than to exploit social media sites to spread the word, build a strong network and use the web as a strategic medium to shorten the amount of time it takes to build your online audience.
iii. Spreading the Word – Twitter, Google Buzz, White Papers, Blogs, Press Releases
  Search-engine-optimization in itself was sufficient to get people to your site a couple of years ago. It took 6-8 months for the results to show, but it was worth the wait. Today, time is a luxury most businesses don’t have. Getting immediate traffic to special promotions and offers can mean all the difference between profitability and going under. It’s a tough economy, and it’s tough getting the customer interested. Not only can we spread the word through a variety of modes – Twitter Updates, Google Buzz, White Papers, Blogs, Press Releases, Webinars – we can also build a network that enables your voice to be heard and for you to make an impact. We take ownership (and responsibility) of your entire digital media publicity.
Social Media Monitoring
  Building a brand, and then sustaining your brand’s image is critical to the success of any social media strategy. We not only help you get noticed with a coherent strategy and flawless execution, we can also help in alerting you of pitfalls and media disasters in the making with our monitoring services. This metrics-driven approach to managing your ‘social presence’ is at the heart of our social media strategy.

Ready for a better web experience?

If you are ready to take advantage of our ongoing user experience design services, click here to start the process. Take the first steps towards a better managed website. We’ll take care of the rest.

At NCreative, we don’t believe in one size fits all approach when it comes to designing your social media strategy. Working with us means you can rest assured a dedicated team is looking at your online social interests while you build your business. So, why should you choose us? Here are a few reasons:

Build your Brand with Negligible Media Costs
  Trying to get in front of your audience with a print-ad in a major publication will set you back by $50,000 or more. A campaign with 3 or more ads would be prohibitive. And there would be no way for you to measure response and adjust your campaign spending (as high as it is) mid-course. With social media, even startup organizations have a chance at building their brand gradually, tracking the success of each campaign and adjusting your budget as you go.
Manage every aspect of your online social presence with one relationship.
  Since we take full ownership of your social media marketing tasks, we also take full responsibility for the entire lifecycle. And we simplify the social media experience since you always have one place to go to. Our reputation management services can contain the fallout or even negate the impact of a negative social event like a negative blog post or review by actively engaging with all stakeholders.
Build Targeted Audience
  Build Targeted Audience for your marketing messages through Facebook Fans, Twitter Followers, and other social channels like bookmarking, media sharing sites, and more. This ensures your message (and your story) is getting in front of the people who care and who matter.
Increase your Relevant Site Traffic Quickly
  Increase your Site Traffic in the shortest possible time with social media marketing and viral traffic building. This has a direct Impact on Search Engine Rankings. Traditional approaches to SEO took 6-8 months of effort, and you still had no way of building relationships or knowing where you were headed. Today, this time has been reduced to a matter of days. Twitter traffic can start building up as soon as you’re set up. And your Facebook marketing can yield dividends pretty quickly. Since we recommend integration of web analytics with every site we manage and monitor, you can effectively measure the traffic boost you get with social media marketing.
Leverage our Expertise
  Leverage our Expertise in designing relevant social media strategies for clients worldwide You don’t need to master all the new things that keep hitting the web. That’s our job, and we do it well. You focus on growing your business while we keep pace with the social web. In fact, our consultants are frequently quoted in the Media and Books on topics of Social Media as experts in their field.
Choose your engagement level
  With Netsoft, you have the option to sign up for monthly, quarterly or yearly terms. You don’t have to worry about long-term contracts. We provide good service and would like you to stay on as a customer because you like to, not because you have to. Our differentiator is the quality of service and we have enough confidence in it to let our customers choose an engagement level they are comfortable with.
Predictable Monthly Cost
  We ensure you always work with a predictable Monthly Cost for all your web management and social media monitoring needs. Now you don’t have to worry about escalating costs with time and materials costing that most managed service providers work with. You know what you’re going to pay, and you know what you’re getting. We set the right expectations both ways so we can focus on the work rather than settling commercials every week.
Affordable Services
  We work with small and emerging businesses as much as we serve large enterprises. We know what it takes to run a small business and keep costs down. Our services are affordably priced and you can expect the same quality of service that large corporations get without paying top-dollar. We are not the ‘cheapest’ out there because we don’t believe in competing merely on price. We build relationships and provide services you can count on. It takes more investment in improving customer service and we do just that.
No Upfront Hardware Investments
  We invest in your growth and provide all the management tools and technologies out there so you don’t have to if you don’t want direct access to the test reports. And if at all you need to do that, then we’re open enough to share our expertise and experience so you can decide which activities you want to bring in-house, and which ones to outsource.
Choice of Engagment Levels
  With NCreative, you don’t have to worry about long-term contracts. We provide good service and would like you to stay on as a customer because you like to, not because you’re contractually bound to. Our differentiator is the quality of service and we have enough confidence in it to let our customers choose an engagement level they are comfortable with.
Unified Dashboard
  NCreative provides you with a Unified Dashboard to track your Issues and Task Requests with status updates. All your requests/tickets are in one place on our Unified Dashboard so you don’t have to run around to different areas looking for answers and support. Whether you need content added, or want to review the status of the latest backup of your website, you have one place to go to.

NCreative’s Social Media Services strategy enables our clients to take the leap from the offline world to a successful and visible online presence. We approach this in a strategic manner and working with NCreative enables you to gain access to an experienced, competent team without burning a hole in your pocket.

Ready for leveraging the power of social media?
If you are ready to take advantage of our social media services, click here to start the process. Take the first steps towards a better managed presence on the social web. We’ll take care of the rest.

Social Media isn’t about technology, or design for that matter. It is about business goals, objectives and the audience you want to reach out to. NCreative’s Social Media services follow a process framework that we customize for each client. This integrated service delivery model is focused on results even as a self-contained campaign, or as a part of the overall marketing strategy.

Social Media Process

We believe every great marketing story begins with the brand. So why should social interactions for your business be any different. Our process puts business objectives ahead of all others when it comes to determining the right online strategy for your business. The choice of one or more channels is based on the message and the kind of audience you’re targeting, and we emphasize measurement of results so you always know where you (and we) stand, what’s working, and what’s not. More importantly, since the approach is tailored to each client, you can make mid-flight adjustments and stay on top of your spending on social media.
You have a lot to consider when you’re looking to leverage the power social media now wields.

We’re here to help you make an informed decision on a social media strategy that helps you build your brand, and engage your audience on the Social Net!
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